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Faculty of Marketing and International Business

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The Faculty is a centre of excellence in Marketing, Hospitality, Leisure, Tourism and International Business in Uganda and the East African region. It has two Departments;

• Marketing

• Leisure and Hospitality


To enhance performance and competitiveness of our students and clients by providing a professional academic environment for Marketing and International Business, Leisure and Hospitality as well as Travel and Tourism.


The leading provider of education, research and business training through competence development in Marketing and International business, Leisure, and Hospitality, Travel and Tourism .


No Code Programme

1 BIB      Bachelor of International Business

2 BLH     Bachelor of Leisure & Hospitality Management

3 BME     Bachelor of Science in Marketing

4 BTT     Bachelor of Travel & Tourism Management

5 BCHM   Bachelor of Catering & Hotel Management



Research Completed;

1. Understanding Key Determinants of Brand Loyalty in Full Service Restaurants in Uganda: Samson Omuudu Otengei, George Changha, Francis Kasekende And Joseph Mpeera Ntayi; Advances in Hospitality and Tourism Research

2. Usages et fonctions des langues dans la région de la Communautéde l’Afrique de l’Est et la région des grands lacs : le cas de l’Uganda, Uses and functions of languages in the ‘East African Community’ and the ‘Great Lakes Region’: the case of Uganda Synergies Afrique des Grands Lacs n°4 – 2015 by Dr. Milburga Atcero

3. Strengthen Agribusiness Ethics, Quality Standards &ICT usage in Uganda’s Value Chains(AGri-Quest) by Katamba David

4. Community Involvement and Development; An intermarriage of ISO 26000 and Millennium Development Goals, International Journal

Social Economics by Katamba David, Nkiko C, Tushabomwe-Kazooba, And Kemeza

5. Comparative Assessment of rural youth Entrepreneurs in Uganda and Kenya, Global Journal of Management and Business Research by Katongole. C, Mulira F, And Ahebwa M

6. Corporate Social responsibility Management in award-winning companies;

An insight in to their CSR implementation approaches by David Katamba


Research On going;

• Organizational Inducement, a managed psychological contract and job immobility in the hotel

sector In Uganda by Changha George

• Uganda-China trade evaluated from an export readiness perspective: Evidence from oil- seed exports by Ecel Aron, Atukunda Bonnet and Napakor Edwin

• Sales-force knowledge Domains, knowledge conversion and innovation performance by Moses Kamya and Samuel Musingire

• Product diversification and new product promotion; Implementation of tourism sustainability of Batwa trail in Mgahinga Gorilla National park by Geoffrey Bakunda and Waako Fred

• The vicarious experience of Indigenous Hospitality graduates in Uganda by Samson Otengei

• The influence of Hospitality graduate skill and personal attributes on employability in Uganda by Michelle Kiconco and Geoffrey Bakunda

• The influence of FDI spill overs on the performance of Domestic firms in Uganda’s manufacturing sector by Grace Sojourner and Timothy Esemu

• Supply side constraints and Uganda’s fish export performance by Nakabuye Zaina and Geoffrey Bakunda

• Marketing orientation and SME performance a case of selected SMEs in Uganda by Douglas Ssenoga .

• Fostering consumer satisfaction in Uganda’s Telecommunication industry by Edwin Napakor and Timothy Esemu.


Assoc. Prof. Geoffrey Bakunda

Dean; Faculty of Marketing & International Business


Dr. Timothy Esemu

HOD; Marketing


Dr. Milburga Atcero

HOD; Leisure & Hospitality Management


Mr. Ibrahim Kintu

Faculty Registrar

Makerere Business Journal

The Editor for Makerere Business Journal invites manuscripts for review and possible publication in this Journal ... read more

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